Midnight<br>Seen by Routine

Founded in 2019 by Nina Urgell and Marc Ciudad, mid/night 00.00 blends creativity with exceptional craftsmanship. The brand is a synthesis of imagination and intention, creating products that transcend function to offer unique, immersive experiences. More than just a brand, mid/night is a labor of passion and curiosity, born from a desire to explore beauty in its many forms—extending beyond the physical to embrace a deeper, multifaceted essence. Each product is designed to evoke not only results but also powerful sensations, turning its use into an unforgettable experience. As part of the «Seen By» initiative, the brand celebrates the intersection of beauty and art, inviting artists to explore and express their vision through unrestricted creativity. In the stillness of ice, beauty is preserved—protected, untouched by time. Like skin shielded from the world, the product rests, encapsulating purity and grace. As the ice begins to melt, beauty awakens. Cracks form, releasing a gentle glow that reveals the product’s hidden power. With each drop, life stirs—rejuvenating, renewing, and restoring. From stillness to motion, from protection to transformation, the product brings skin to life, unlocking its full potential and leaving it radiant, preserved, and reborn. The art direction for this concept delves into the duality of stillness and transformation. The product is encapsulated in ice, symbolizing beauty preserved in its purest form. As the ice melts, the transition is brought to life, revealing a luminous glow that illustrates the product’s rejuvenating and renewing qualities. This visual journey captures the essence of transformation, emphasizing the dynamic relationship between protection and vitality.