Casa Andes

Casa Andes is a brand dedicated to honoring Ecuadorian craftsmanship and introducing it to the global market. Their mission is to give traditional artisan work, such as the Macana, a fresh and contemporary identity. The Macana is a versatile garment, meticulously handcrafted and designed to stand out as a sophisticated and stylish piece that can adapt to a variety of occasions. The photography campaign aimed to emphasize the Macana’s versatility, showcasing how it seamlessly transitions between different contexts and moments. Through diverse styling and settings, the images highlight the vibrant colors and adaptability of the garment. The approach balances a natural and cool aesthetic, creating an effortless sense of style while staying true to the product’s modern appeal.