Hakhu

Hahku, which means «let’s go» in Kichwa, is an organization dedicated to promoting sustainable development projects within small indigenous communities in the Ecuadorian Amazon. The Hahku Project was formed by community leaders and Leo Cerda, an environmental activist and member of the Kichwa Nation, with the aim of providing income for communities in areas severely impacted by oil exploitation. Hahku’s goal is to create sustainable sources of income for indigenous people in the Amazon region, offering an alternative to the extractive and destructive industries of oil and mining. The first initiative to be launched is Hahku Amazon Design. The request was to photograph the collections of Hahku Amazon Design, capturing their essence by showcasing indigenous artisans in their natural environment, while emphasizing their cultural identity and craftsmanship. The project includes a series of images designed to convey emotional connections and stories, raising awareness about the importance of sustainable development and the rich heritage of the Kichwa people. The photographs were taken in the indigenous territory of Serena, aiming to authentically convey the essence of the jungle and its vibrant culture. By working with models who are familiar with the land, we sought to create a deep connection between the subjects and their environment, highlighting the symbiotic relationship between the people and the natural world. Each image reflects the unique beauty and spirit of the jungle, showcasing the rich textures, colors, and life that define this sacred space. Through this visual narrative, we aim to honor the cultural heritage of the indigenous community while celebrating the breathtaking landscapes that surround them.