Amatizz

Amatizz was born from the adaptability of yerba mate: a drink that doesn’t impose a feeling but aligns with yours. It can energize, relax, focus, or balance depending on the moment, moving with you from AM to ZZ. Designed to flow between communities—from cafés and bars to running clubs, art studios, yoga sessions, and electronic nights Amatizz is a “Mood Booster” always ready for every version of you. Es Ness Creative Studio, is behind the conceptual direction, works from a philosophy of Curated Chaos: honest, visceral and unpolished imagery where imperfection communicates more than perfection ever could. With this approach, the photoshoot crafted a world where Amatizz inhabits scenes that feel discovered rather than staged—layers of life, texture and spontaneity revealing authentic moments. The product lives within intentional chaos, expressing movement, energy and presence.